UX & concept
Research · Concept · Prototype
From a vague problem to a flow people manage without help – research, concepts and prototypes that can actually be built.
- Fasab · Customer portal
- Ellevio · Electricity grid
- Sodexo · Service concept
7+ years as a consultant · Stockholm
Marcus Ahlstrand
Senior UX Designer · Stockholm
UX for complex services and design systems.
I turn tangled business systems, large-scale member services and digital customer journeys into intuitive, accessible experiences. With 7+ years as a consultant, I build solutions that save users time and create measurable value for the business.
What I do
Design systems
Tokens · Components
Tokens, components and guidelines that designers and developers actually want to use.
- Region Stockholm · Still in use today
AI in the workflow
Claude Code · Tooling
I build with AI, not just talk about it: tools that save time and widen what a designer can do.
- Publish Ninja · Product
- AI-built business system · Built in-house
Work
Latest projects
Made-up data Latest case · Personligt projekt
Household budget
A private budget app that follows the family accounts against a budget. Built with Claude Code, with security and a simple overview as the key requirements.
Case · Sodexo
Sodexo assistive-equipment portal
An accessible e-commerce and training platform that helps care staff order the right assistive equipment in a busy day.
Token playground
This is what a design system built on tokens feels like: change a few values and everything follows. Contrast is checked against WCAG AA the whole time.
New
Book an appointment
Pick a time that suits you. You can change or cancel until the day before.
Contrast
Let's talk
Got a service that is hard to understand, or a design system that needs to grow? Get in touch.